key advantages

  • Made entirely out of chopsticks
  • Modular and minimalist design
  • Carbon negative and eco-friendly




January 2021



Most popular Perk

SMILE Shelf – S+M

Included items:

1x M Shelf
1x S Shelf


Limited time offer

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With over millions of chopsticks thrown out every year, and 150 million pounds of CO2 released in the air, SMILE comes through with the ultimate solution!

Minimalistic… Modular… Aesthetically pleasing… This shelving unit is perfect for any home, office, or studio looking to spice things up, sustainably!

With every unit composed of 4,276 recycled chopsticks, your space will be looking good and cleaning the environment.

That’s something to SMILE about… Get it?

Tech I Want Score

You are either looking for a sustainably designed modular shelving system, or just willing to SMILE a little bit. Whichever of these is your case, I’m here to provide you with an exclusive experience involving both of the above. Stay with me and check out the review I have written to let you know the deepest details of SMILE modular shelf.

The Product


Is this a truly new product that you can’t find on the market? Or this a product that defines an entirely new product category. In some cases, the combination of several features into one or the introduction of a new feature to an old product are also considered to be an innovation.

You never think of how useful the chopsticks you have just dropped into the trash can be, do you? And you barely imagine that those chopsticks can become the base of something as solid and as durable as a modular shelving system is. SMILE comes to surprise you with how professionally one can utilize items like chopsticks to create a modern and original floating wall-mount shelf.




Made out of 4276 recycled chopsticks, SMILE stores up to 68 million kilograms of CO2 contributing to the recycling and reusing of chopsticks – the ones that you might find extremely useless after sushi makes you feel full. The simple and modern design combined with an eco-friendly and socially beneficial mission are determining SMILE as a result of a creative and innovative mindset.

Product Innovation Score
8 /10


How much better is it than the competition? Is it faster? Bigger? Cooler? More affordable? There needs to be a solid reason why you should back this project over any other.

product imageSMILE (S)product imageHomevolproduct imageDiWhy product imageRetro Wall-Mount
Dimensions (inches)8.7 x 26; 21 x 26; 30 x 26 11.8 x 31.624.41 x 8.66 x 78.7423 x 11 x 3.5
Material Chopsticks MDF Board Wood Pipe Iron Pipe
100% eco-friendly xxx
Online personal builder xxx
Modular design xxx
Multiple usages

As it can be observed from the chart, SMILE stands out in the competition with its minimalist, modular design, its unique, entirely chopstick material, eco-friendly manufacturing process and affordable price. Also, you can build your own SMILE based on the style and the design that you yourself prefer by just going to their website and using the shelf builder. Bunch of good features are combined in this compact, yet up-to-date product, which is the well-driven result of socially beneficial working principles.

Product Competitiveness Score
28 /30

The Team


How capable is the team? Will they be able to pull off their design? Experienced engineers, designers, market analysts, operations and other specialists have a huge impact on a project’s success.

When talking about diligently achieved results and a socially beneficial mission, it is absolutely essential to realize that it derives from the sustainable and creative mindset of the team standing behind the product. 

Smile’s founder, Felix Bock, sees waste as a chance to create something new. He is certain it is possible for the chopsticks that we consider waste to become a resource for a sustainable and modern product. And this is the principle that has driven him to create SMILE – the eco-friendly wall mounted shelf.

Impressive mission and exciting plans for future, no?

Team Expertise Score
7 /10


Have they developed something like this before? Do they have crowdfunding experience? Manufacturing experience? A lot of campaigns fail to deliver their product because they don’t know what they’re doing. Or they might spend all the raised funds on getting a fully functional product, but fail to mass-produce it.

If you are starting something, it is always the best to make sure you are making a positive change in the world and are creating something that will be durable and promising as a beginning. This is exactly what SMILE is doing – giving a big start to the sustainable and eco-friendly manufacturing culture. 

SMILE modular shelves is the very first campaign of Felix Bock, and a promising new-born baby, that comes up as a revolution in the recycling world. The collection, cultivation and manufacturing of these chopsticks is a time-consuming and demanding process to be conducted and managed thoroughly. And guess what? SMILE appears to be managing it! 

The very first one, yet with a lot of promise and a socially desired mission.

Team Experience Score
16 /25


How transparent are the campaigners? Do they give their backers valuable updates on their progress? Having credible and reliable campaigners is one of the deciding factors in building the trust that backers look for.

I am now checking the updates on SMILE to get to know how open the campaigners are. As a result, I have come across 3 updates, which not only introduce the team’s success of achieving their goals, but also inform the current and potential backers about the amount of chopsticks they have recycled for the production of SMILE as a result of the number of orders they have had. A truly dedicated work towards a distinct life-changing mission, no?




And they keep mentioning that with all the business in it, sustainability is the main thing that keeps their mind busy!

Team Transparency Score
8 /10


How responsive are the campaigners? Do they engage with their backers? Crowdfunding is all about community, sharing information and building a meaningful relationship with the people who fund your project. 

19 comments and most of them reflecting the positive impression and creative feedback of the modular floating shelf bakers. The team seems to be carefully keeping track of the comments and feedback of their backers and taking them into consideration for the future products they are planning to design and manufacture. 

Also, following backer Tigran Newman’s question, not only you can build your own floating wall shelf with SMILE through their website, but you can also pre-order other products made entirely out of chopsticks.




So now, as you’re done with reading this review, go check SMILE’s website, build your own shelf and don’t forget to smile at the end for the contribution you have had to make the world a more sustainable place.

Team Responsiveness Score
13 /15

TIW Total Score


Limited time offer

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