LARQ

Water Purifying Pitcher

key advantages

  • PureVis UV-C water purification
  • Self-cleaning & self-filter-tracking
  • Modern & aesthetic design

campaign
status

Live

estimated
delivery

February 2021

Categories

DesignTech I Want Score

Most popular Perk

1 LARQ Pitcher+4 Advanced Filters

1x LARQ Pitcher
1x Essential Filter
4x Advanced Filter

Limited time offer

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$139

Bacteria growing in your water filter? Oh, you didn’t know?

Awkward….

Yeah… how about you don’t filter your water, unless of course… you have a LARQ Pitcher.

Filters are a hotbed for bacteria accumulation, they filter it out of your water — for a while — but then all the rest of your water is just passed through this amassing ecosystem of bacteria and viruses.

GROSS!

With LARQ, your water passes through a double filtration system which eliminates the buildup of bacteria, making your water clearer and fresher. 

Using a plant-based carbon material, you’re not only helping yourself by making your water clearer but as well as making the environment clearer. 

So if you didn’t know before… Now you know. Don’t filter your water. Or get LARQ.

Tech I Want Score

You have decided to eliminate the plastic bottles from your life and want to drink tastier and cleaner water, but your tap water is undrinkable?  I know you have recently started to learn more things about bacteria which grow and feel quite comfortable in the water and want to switch to water purifier pitchers. Well, let’s discover LARQ that caught your attention and get acquainted with it.

The Product

Innovation

Is this a truly new product that you can’t find on the market? Or this a product that defines an entirely new product category. In some cases, the combination of several features into one or the introduction of a new feature to an old product are also considered to be an innovation.

Do you know that filters can become a perfect breeding environment for bacteria to grow and multiply? And most of the water purifier pitchers in the market offer you this kind of filters, so if you accidentally forget to change the filter in time you will harm yourself. LARQ Pitcher has 2 step filtration. First, your tap water goes through the plant-based filter which effectively removes pollutants, heavy metals and VOCs. Then, for the finish, PureVisTM technology which is a UV-C light eradicates bio-contaminants at a molecular level. So you can enjoy tastier and cleaner water without worrying about changing filters that frequently (50% longer life than traditional filters). UV-C light has one more advantage. It provides the self-cleaning of the pitcher. And let me say a few words about the LARQ App. You can get local water updates to choose a suitable filter for you as they have two types of them. Then, you will get filter replacement updates based on your water consumption.

I need one LARQ Pitcher. What about you?

Product Innovation Score
8 /10

Competitiveness

How much better is it than the competition? Is it faster? Bigger? Cooler? More affordable? There needs to be a solid reason why you should back this project over any other.

product imageLARQ Pitcherproduct imageWaterDrop5product imageSeychelle pH2O
PriceKS Price $88$21.99$59.95
Filter Rated Capacity(gallons)60200200
Filter Cost$15-$29-$50 (2 packs)
Improves Flavor
Eco-friendly Filters
UV-C Purification Tech
Self-Cleaning
App-Control

As you can see LARQ is distinguished from the others mainly with its new PureVis™ UV-C LED technology which is said to be the most advanced in the world. UV-C purification eradicates bacteria, mold and viruses. Another eye-catching advantage is the APP control which is not met anywhere else.

For those who are concerned about pollution and are against plastic: LARQ Pitcher has eco-friendly filters which use 75% less plastic. And for the final comparison, I would like to highlight the price. Although it is a little bit higher than the ones next to it all the above-mentioned features and advantages, advanced technologies justify it. 

Let’s go on and see who are the creators of the LARQ.

Product Competitiveness Score
28 /30

The Team

Expertise

How capable is the team? Will they be able to pull off their design? Experienced engineers, designers, market analysts, operations and other specialists have a huge impact on a project’s success.

Founded in 2017 LARQ has one simple yet inspirational vision where advanced technology and minimalistic design can walk together to help people access drinking cleaner water sustainably. Their mission is to eliminate the use of plastic bottles to have a better eco-friendly environment. At LARQ they believe their hydration products are on their way to be the best in the world creating a healthier lifestyle and simply giving everyone the opportunity of drinking tastier and bacteria-free water.

Justin Wang is the CEO and co-founder of LARQ company for more than 3 years. Having background at political economy he started his career in 2006 as an academic research assistant at the University of California. He was also a president at FOREO which is a Swedish beauty and well-being brand. 

All the team members at LARQ are professionals in their spheres and strongly believe in the prosper of their company.

Team Expertise Score
8 /10

Experience

Have they developed something like this before? Do they have crowdfunding experience? Manufacturing experience? A lot of campaigns fail to deliver their product because they don’t know what they’re doing. Or they might spend all the raised funds on getting a fully functional product, but fail to mass-produce it.

LARQ Pitcher is their second campaign. The first one was LARQ Bottle which was beyond successful. 12,758 backers helped to raise $1,374,021. Can you image that? I had a feeling everyone was waiting for this product and breathlessly jumped and took one. Other numbers for you to judge. It has 37 updates and 3806 comments. I connect this huge success with the design and innovative technology used in both LARQ products.

LARQ Pitcher is also going quite well on Kickstarter with $683,498 raised amount in 30 days. Sill has 16 days. Waiting for the finish.

Team Experience Score
24 /25

Transparency

How transparent are the campaigners? Do they give their backers valuable updates on their progress? Having credible and reliable campaigners is one of the deciding factors in building the trust that backers look for.

37 updates for the first campaign and 2 for the LARQ pitcher in 30 days. I anticipated more updates and more open communication with the backers. Maybe they have changed their strategy or we should still wait for the new ones during these 16 remaining days. But we have quite open and sincere communication in the comments section.

water-purifier-pitcher

Let’s confess that not all the campaigners will acknowledge their issues, the origin of the issue, apologize for that and assure they have fixed it for the new versions. They deserve appreciation here.

I guess you already noticed we pay a lot of attention to updates whether they are open for the public or not. So for the LARQ Bottle with 37 updates half is for backers only. The reason is more than obvious. This kind of updates share information about shipping or some other private data.

Team Transparency Score
8 /10

Responsiveness

How responsive are the campaigners? Do they engage with their backers? Crowdfunding is all about community, sharing information and building a meaningful relationship with the people who fund your project.

Seems like praising them from all the angles. But you know how objective and strict we are. So don’t worry we are real judges. No forgery or bribe will work here)

LARQ team is very responsive in answering to LARQ Pitcher’s comments. Almost all of them are replied within hours.

pure-water-filter

… but not that responsive for LARQ Bottle.

pure-water-filter

Team Responsiveness Score
11 /15

TIW Total Score

final-prod-image
LARQ
Innovation
8
Competitiveness
28
Expertise
8
Experience
24
Transparency
8
Responsiveness
11
87/100
LARQ
final-prod-image
limited-image

Limited time offer

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